Any email follow-up is better than no follow-up. Matter of fact, statistically speaking your email is going to require a follow-up. For many reading this, the best advice will be just to follow-up on emails in the first place.
It’s not that most people didn’t like your initial email, it’s just that they simply never saw it. A follow-up email makes it seen. But that doesn’t necessarily mean that any follow up is enough.
And that’s why in this guide, we are sharing the internet’s best advice for follow-up emails.
Have a Follow-Up Emails Strategy
50% of sales happen after the 5th attempt.
If you apply everything we share in this post, hopefully, you won’t need to get to the 5th attempt, but nevertheless, you are going to be dealing with all kinds of people, and have a great follow-up strategy is crucial.
Internet’s best advice for follow-up emails strategy?
- Send a follow-up within the first email.
- Create a brand new email with a follow-up.
- Go outside of email to follow-up.
The first option is the best with the first follow-up because that’s where the conversion is. The second option gives you an advantage of the fact you can come up with a new title. 33% of emails are opened based on subject lines, and if the one in your initial email wasn’t great, that gives you an opportunity to improve.
Of course, you can try more than one with any of these follow-up types, but if nothing is working, this is where actually leaving email and reaching out to someone on the likes of LinkedIn will make a huge difference because somebody might spend more time on LinkedIn, or can right away see more about you on LinkedIn, right away creating trust.
Get to the Point & Format your Follow-Ups
The most successful follow-ups get to the point.
You need to state what you are after, right away.
Would you choose to spend a few minutes extra with someone you like talking with or reading an essay from someone you don’t know at all?
It’s very important that you get to the point.
Anything that’s not relevant to the email, it doesn’t need to be in it.
…And if you do need to write a long paragraph, try to format it better.
55% of emails are read on a phone.
If you are writing long paragraphs, a paragraph will end up taking someone’s entire screen.
The key is for someone to know what’s up right after they swipe down from their phone to see a glimpse of your message.
Customize Your Follow-Up Emails
Customization is key in follow-ups.
If you are just copying and pasting the first template for follow-ups that comes up on Google, you are following-up in almost the same way as the majority of people.
That also means that whoever you are emailing, they see the exact same follow-ups all the time.
As a result, they see you as a “copy and paste” rather than as someone genuine that actually meant to reach out.
The only time you don’t need to customize your follow-up, or at least as much, is when your email hasn’t been opened yet.
How do you find out which of your emails have been opened yet?
By using an email tracker.
For instance, with MailTag, you can know exactly when your email was opened, but also in what location.
With MailTag, you can actually automate the entire process of sending follow-ups. Once MailTag sees that your email hasn’t been opened for a certain amount of days, if you want it to, it can send an automatic follow-up for you which can be a huge time saver if you sent a lot of emails.
Time Your Follow-Ups Right
This is the internet’s best advice for follow-up emails because while it’s the simplest, is also the one that most don’t automatically think about, and the one that has the most impact.
If you are reading this guide, you probably care about your emails, and assuming you don’t carry out some of the top cold emailing mistakes, your email simply didn’t get seen because you sent it at the wrong time.
Data shows that you are better off sending your emails in the morning.
Just before lunch, people get hungry, and just before they finish working, they aren’t really working.
Timing doesn’t just apply to your email being opened. If somebody opens up your email when they aren’t really working, or when they are hungry and less likely to make favorable decisions, then timing can also influence their decisions.
We mentioned the ability to track location with the earlier tip, and this is where this ability comes in very useful.
Not everyone lives in your timezone, and due to that the morning, that’s the best time to send an email might not be the morning in someone else’s time.
If you can see it, and then can schedule an email to be sent at that time with MailTag’s timezone scheduling tool, you will make sure your follow-ups are sent at the very best time, regardless of who you are emailing.
These Are the Top 5 Pieces of Advice for Follow up Emails
In most cases, simply following-up at the right time is enough.
Unless MailTag is showing you that people have already seen your email. That’s where applying these other tips is crucial.