Knowing what to do is great, but pitching sales examples of how not to send cold emails is going to be of far more value to you. That’s because most people already know how to write an email that will convert, but make simple mistakes that kill that conversion.

Here are six of the most common pitching sales examples that you should not do in your emails from now on:

Pitching Sales Examples of how not to Send Cold Emails (That We All Can Learn From)

1. Atrocious Subject Lines (Almost All of the Emails We Receive Would Fit This Pitching Sales Example)

1 in every 3 emails is going to be opened based on the subject line in your email.

Did you ever think about the subject line? Probably not, right?

You aren’t the only one.

Yet, it’s such an essential part of sending cold emails. It’s the first thing that people see when they see an email.

Here are some examples of some very bad subject lines which we did actually open.

… But for the purpose of showing you pitching sales examples of what bad subject lines that don’t get your emails opened, look like:

The issue with all of these?

They use words with a bad reputation, such as “cheap” or “guaranteed,” which right away kill interest.

…And then there’s the “I think” phrase which kills confidence.

Even worse, these subject lines don’t get to the point about what they are about, which is why they ultimately made the list of pitching sales examples of how not to send cold emails:

  1. Your website.
  2. Quick query.
  3. I’m not sure if you’ve seen this.
  4. I think I can assist.
  5. Guaranteed increase in revenue for you.

Many cold emails don’t look at subject lines at all. But those that do, they often make the mistake of over-complicating things.

Successful subject lines that get your emails opened get to the point about what you want.

Ideally, in as little words as possible as emails with 3-4 subject line words get the best open rate.


Here’s an example of an email subject line that works very well with cold emails and emails overall that I received:

The sender mentioned what they are looking for, and the name of their company at the very start of the subject line.

If you are looking for the perfect formula for subject lines, getting to the point + company name/name of the person is the key.

That subject line in the example just mentioned, right away got me to click and read and reply to that email when I woke up. Over all the other emails I had in my inbox.

2. Not Providing Any Value

pitching sales examples, not providing value, cold emails

This cold email tells us that there’s an issue, but it doesn’t show us the exact issue.

If you want to convert people with your cold emails, you need to provide value in your emails.

Don’t just tell, show.

This is a tactic that resulted in me getting conversions over and over.

You need to provide value that can’t be ignored.

Don’t just say that there is an issue with your SEO, blogging, images, or whatever you are pitching for. SHOW.

3. Not Including Your Identity

Didn’t your parents teach you not to trust strangers?

If someone that doesn’t already know you gets an email from you, how are they meant to trust you?

Do you trust the salespeople when they knock on your door? No, you don’t.

If you are young enough to look like you live with your parents, you tell them that your parents aren’t home.

There are only 3 ways to build trust with email:
  1. Know someone already.
  2. Know someone that knows your email recipient and mention that.
  3. Show your identity.

By showing your identity, we mean that you get an email signature and that you link to your examples, and even social media.

If you are providing information like attached below, how are we even meant to find you considering there are probably many thousands of people with your name.

Pitching Sales Examples of how not to Send Cold Emails not to do

It’s crucial for success as it builds trust in a world where most people are not going to trust you for a very long time.

4. Not Tracking the Emails You Sent

If you don’t implement email tracking into your emails, you won’t know what happens after you click send.

That itself won’t have an impact on the email you already sent. But it will have a huge impact in the future as it will show you pitching sales examples that work and don’t work in your particular industry, allowing you to write more successful cold emails.

7 Hidden Google Tricks in Gmail to Take Your Work to the Next Level in 2020

Right now, no email client is equipped for email tracking directly, but if your rock Google Chrome and G Suite or Gmail, you’ll be able to track your emails with the MailTag extension. While at the same time also having the ability to auto-schedule emails and to auto follow-up to emails that don’t get a reply.

5. Making Someone Go through the Effort of Finding out about You

People should be able to know everything they need to know about you from your email.

This goes back to your identity to some degree, but it is a very very important element.

You can’t just say that you’ve worked with x many clients without liking to any work. You need to have links that show credibility. Otherwise, someone will need to search for that. And not everyone has time to find spend time on things that you should have originally provided.

6. Copy and Pasting (The Biggest Pitching Sales Example of How Not to Send Cold Emails)

The biggest reason behind why your cold emails are not converting goes down to the fact that you are copy and pasting.

Now, there’s nothing wrong with having the same structure throughout your emails, but if you are constantly sending the exact same cold email, not only are you going to be marked as spam very quickly, but you are also not going to get the results you want from your copy and pasting efforts.

pitching sales examples of how not to send cold emails, cold emails, cold emailing

We receive emails upon emails every day with people not stating our name, our company, and sometimes not even stating anything at all that would have to do with us.

Depending on the industry, cold emails get an open rate of 15.22% to 28.46%.

Do you know why we get a many times higher open rate? As our recipents right away can tell, the subject line is customized, and that first sentence or two are customized. That’s crucial for the success of your cold emails.

Do You Make Any of the Mistakes Shown in These Pitching Sales Examples?

Eliminating these issues will drastically increase your email open rate and reply rate.

Of course, if your email doesn’t have these mistakes, but you don’t write it right or don’t have enough value to offer, that won’t be enough, but for most, implementing this will make a huge difference.

Categories: Pitching