Pitching for sales? It goes down to not doing some of the super simple mistakes that right away kill sales. These 5 crucial tactics will prevent you from doing them.
1. Don’t Just Use One Method of Reaching Someone
You have your favorite, right?
You might love phone calls or you might hate them, but regardless of what you like to use, sticking just to your favorite method of pitching isn’t an effective approach.
As you can’t reach every single person with just one form of pitching.
Just as you hate one form of pitching for sales, so do others hate answering to one form of communication.
That means that some people, regardless of how great your email is, you just won’t reach them.
And the only thing you can do in that situation is to either move on or to reach them through a different medium.
Whether that’s a phone call, an email, or LinkedIn.
And there are many more benefits to utilizing several platforms for emails.
For instance, in our cold calls vs cold emails post, we mentioned that calls can be effective, but only if people know about them before you try to call.
2. Customize Your Emails
Pitching for sales often consists of a pitching template…
And by all means, use a template, but…
People don’t want to reply to pitches that aren’t intended for them, even if they could use your service or solution.
Why would they, right?
Do you trust someone to do a good job if they don’t even take 5 minutes to do their research?
You have two choices here when it comes to your pitching.
You can customize your emails and send a bit less, but instead increase conversion rates, or you can send a ton, but keep those numbers lower.
Are you looking for results or intent?
3. Use Email Tracking
You can’t improve what you don’t know, and well, email isn’t really a great tool for data as it is.
Gmail and G Suite doesn’t even tell you if your email was opened. Never mind what links were clicked or where the email was opened which is all useful data.
You can get it from the Chrome store in a few clicks followed by connecting your email account, and just like that, you will be able to track your emails.
And that means a ton of data.
You’ll know which types of subject lines work, which types of links are more useful, and which types of content gets more response and engagement, and based on that, you’ll be able to create much better pitches that apply specifically to your industry in your region.
4. Back Yourself up in a Way That Relates
Pitching for sales requires you to think about your recipient.
The other way does not work.
Of course, ultimately, it’s about the sale, but if you aren’t focused on helping your recipient, you already lost.
Instead of offering a service, spend some time investigating the issue the recipient might be having, and offer a solution to their problem.
That’s how you convert.
And don’t just say that you worked with x amount of people. Show. Send links. Build that trust.
We’ll dive into why trust is so important, in the last point.
5. Email Signatures Matter
Pitches often don’t convert not because of your lack of skill on the pitch or whatever you are selling, but because of the lack of trust.
And that’s often not even caused by you, but by others that have contacted your recipient daily, with poor pitches, and poor offers, that didn’t work out.
That’s why email signatures play such a big role in pitching for sales and outside of sales.
Why should someone that doesn’t know you, trust you?
Especially if you aren’t trying to show them right away.
What are you hiding?
These 5 Tactics Are Crucial in Pitching for Sales
If you aren’t applying these pitching for sales with email tactics, you aren’t pitching effectively.
You need to apply them NOW!!!