Ever wondered about what happens to your emails once you press SEND? You are here searching for how to track email opens and location for that reason, aren’t you?
Email is one of the only platforms that doesn’t give you any insights at all.
Even something as simple as an Instagram DM will let you know when your message was seen.
And that’s quite limiting, and also why we will show you how you can actually track email opens and locations.
…But first, some benefits of tracking email opens and location:
The Top Benefits of Being Able to Track Email Opens:
- You know what happened after you pressed SEND giving you a peace of mind that your email isn’t being ignored.
- Data about your emails that allow you to write better emails, based on how people interact with them.
- Better follow-ups based on the fact you know the location of your recipient, increasing the likelihood of a positive answer. (Timing plays a crucial role in emails.)
How to Track Email Opens
To track an email you simply need an extension.
That’s the only way to go about email tracking.
Gmail just like other clients does not have an option for tracking emails, and rightly so. It’s a super controversial topic.
And this is where MailTag comes in as an email tracking extension.
What do you need to do exactly?
- Download the MailTag extension from the Chrome Store.
- Enable it with your email account.
- Now when you start composing a message, you will see two new icons at the bottom. If they are on, that means your message will be tracked.
- Send your email.
Just like that, you will be able to track email opens.
…Now whenever somebody opens your emails, you will see an instant notification.
MailTag? It won’t just give you a notification though. It also offers a great dashboard with insights into your emails, will let you know what links are clicked on in your emails, but also allows you to send automatic follow-ups to emails that weren’t yet opened.
And if you send a ton of emails which you probably do considering most workers spend around 48% of their day on sending emails, that’s a feature that you will find super helpful.
And if you do not currently send follow-ups, you are drastically killing your reply and success rate.
You can read more about that here…
Tracking Email Location
There are two ways to track email locations.
One is to collect the header of an email and then use it on a website that extracts the location of an IP, or with email tracking.
The issue with the first method?
- Not very accurate. Our previous post on email locations showed just how inaccurate this method is.
- Also not private. Free websites always come at some cost. Are you willing to risk your emails?
- It’s time-consuming. It requires manual work every single time.
That’s why utilizing an email tracker to track email location is your best bet.
This involves the tracking of the IP address of your recipient.
If you already have MailTag downloaded, simply go to your MailTag dashboard, press on the email you want to know the location of, followed by Details, and there you will see the location of every email that was opened.
Tracking of email location is a very rarely seen feature in email tracking. A lot of services had it, but removed it, due to the controversy of email location tracking.
Is Tracking the Location of Emails Ethical?
MailTag itself isn’t able to sell your data because it doesn’t have your data.
Does that apply to free websites that somehow need to make money to stay running which you are giving away your data to?
Does This Work with Custom Emails?
MailTag works both with Gmail as well as with G Suite meaning that as long as you have your own custom domain and connect it with G Suite, you can use MailTag to track email opens and location of emails.
Ready to know what happens after you press on SEND? Get MailTag from the Chrome Store now!