No response to your email? That sucks. In most cases, it’s not you, though. Statistically speaking, your email, regardless of how great, requires a follow-up email.
50% of sales happen after the 5th follow up. Meanwhile, 44% give up after just one follow-up.
Want to turn your no-responses into email replies? Here are some reasons why your email gets no response in the first place and how to write a follow-up email:
Reasons for Why Your Email Gets No Response and Why You Need a Follow-Up Email:
1. As You Currently Don’t Follow-Up.
Sound simple, and it is, but 70% of emails get no follow-ups after initially getting no response.
But that’s why you are here, right? To learn how to write follow-up emails.
2. Poor subject lines.
A subject line is just a line, but it’s also the first thing that a recipient sees when you open up an email.
33% of email recipients open emails based on subject lines.
That’s why it makes so much sense to customize your email subject lines in the first place. You send your emails at the wrong time. Timing plays a crucial role in the opening of emails.
If you would like to learn more about the importance of time, we recommend you check out When – The Scientific Secrets of Perfect Timing by Daniel Pink.
3. As Your Email Sucks.
If you are cold emailing using copy and paste pitches or “formulas” that you found easily on the internet, they just aren’t going to work, even if they are great.
As anything that you find on top of Google search, everyone else also finds it. If everyone takes the same template, it’s essentially copied and pasted, meaning someone already saw the email you sent to them.
That’s why it’s so important to customize your emails.
In this guide, instead of just providing you with a copy and paste template, we’ll guide you towards what makes an effective follow-up that will get you a reply.
How to Write a Follow-Up Email That Gets You Reply
1. Just Follow-Up.
Considering that most don’t follow up in the first place, any kind of a follow up is vastly going to increase your chances of getting a reply.
In most cases, it’s not your email sucking. It’s just your email not being seen in the first place.
If you just give up after one email and nobody ever saw your email…
2. Time Your Follow-Up Email Right.
If you are sending your email at a time that people are less likely to read it or make a favorable choice relating to it, you are making life hard for yourself.
The success of follow-ups and emails in the first place has a lot to do with timing. Data clearly shows that people are less likely to make favorable decisions as the day goes on.
Does that mean you need to stay up until 4 AM in the morning to send someone in a different timezone an email? No. Extensions like MailTag allow you to schedule emails for specific timezones so that you can sleep, and your emails can be sent at the right time.
3. Format Your Follow-Up.
55% of people read emails on their phones.
If you write long paragraphs that aren’t clear to read, even if someone clicks on your cold email, they are going to get turned off.
Make your emails clear and to the point.
4. Provide Some Context.
Context? It creates a relationship between you and your email recipient.
There’s a high possibility that your email recipient thinks that you just sent them a copy and paste email.
Context changes that.
To increase the chances of a follow-up getting a reply, provide context relating to your previous email, but also provide some personal context that will build a relationship.
Here are some examples of that:
1. Hey again (marketing department). I met your founder a week ago at Web Summit. I reached out to you 3 days ago relating to x.
2. I originally reached out relating x in its current stage because I saw your startup at Web Summit and chatted with x.
3. I originally reached out because I’ve been using x for the past 2 years, and it has changed my life as far as x.
5. Know Why You Aren’t Getting a Reply and Change It.
Ultimately you are following up because your email didn’t get a reply.
Did it not get a reply because nobody saw it though perhaps due to a poor subject line or someone missing it, or because your actual email wasn’t the greatest?
Knowing that will make a huge difference as far as how you should write your email follow-ups and emails overall.
How can you check that?
By using MailTag.
MailTag is a Google Chrome extension that tracks emails and notifies you when they are opened, in real-time.
If there’s a correlation between your emails not being opened and your subject line, you can make an adjustment. If the issue is that your emails just aren’t being read, you can write a simpler follow up that just makes the email recipient notice that you sent an email in the first place.
Somebody looked at your email and clicked on a specific link that got their interest and didn’t reply? Maybe they are planning on soon, but providing value relating to that link in your follow-up will now drastically increase the chances of getting an email reply.
7. Add More Value.
A common mistake a lot of cold emailers make?
Providing all the value in the first email, while as a result, making that email too long too read.
If you provide all the value in the first email, you are making it hard for yourself as you don’t have any leverage for your follow-up emails.
Like already mentioned, sometimes someone simply didn’t see your email, but when they did and didn’t reply, that’s where a standard follow-up email won’t be enough. That’s where you need to provide some extra value.
8. Add a Call-To-Action.
We read a lot of emails, and one of the things we notice is that they lack a call-to-action. They offer something that could be great but don’t precisely state anything that makes us act on it.
Here’s an example:
Is this type of investment of interest for your business? Could I arrange a call with you to discuss this further?
That’s How to Write No Response Follow up Emails
We could give you some template that mentioned an interesting line, but that would not be of benefit to you.
If everyone is pitching exactly the same, it’s decreasing your possibilities of getting a response with your follow-up email.
That’s why we rather guide by making you aware of what you need and letting you fill in the writing yourself.