Whether you want to start an email to get responses from a business or a teacher, there are two things that your email recipient sees. The subject line and the start of an email.
If you get them wrong, statistically, your email won’t get opened, and thus won’t ever get a response, even if what you had to say was incredible.
And that’s why in this quick guide on our blog in which we help you with your emailing and work, we’ll share the fundamentals of a great start to an email, and even more importantly, we’ll show you how not to start an email.
The Very First Thing To Do When Starting an Email
Hi/Hey [Prospect’s name],
This is the most simple and effective start to an email to get responses.
As it right away makes your recipient aware of the fact that the email is for them only.
And we all want to feel like that’s what is happening.
If you say something like:
- Dear sir/madam,
- To whom it may concern,
- Dear business owner,
…Then that signals to your recipient at the very start that the email isn’t directly directed at them, or that you didn’t spend time on research, and since someone will see the first line without clicking on an email, not only does it decrease the likelihood of a response, but also of getting replies.
Of course, there are cases when you just won’t know who you are emailing, and this is where there the line below comes in:
This line is doesn’t state someone’s name, but it doesn’t apply that you don’t know who you are emailing which lines like “Dear sir/madam,” apply.
Don’t Sell in The First Sentance
Here’s an example of a fragment of a bad pitch that was trying to sell us right away without giving us any data.
Who are you? Why do we need you? Why did you not take your time to find out my name?
People don’t care about what you are trying to offer until you….
Provide Value and Focus on Who You Are Emailing
The key to a successful email is to focus on your email recipient and their needs.
Ultimately we all want to get what we want, but to get what you want, you need to think about your recipient.
Don’t just tell someone that your blog’s content is super useful and that it would benefit their audience if you linked to it. Instead offer that you would link to their content to help their site.
People often do accept what you are offering, but they don’t want to be sold. So instead sell by providing them value.
Everything you do in life is a negotiation. Even in this blog post, we are going to try to convince you about a product by first providing you tremendous value. A product that will then help you even more. But we aren’t telling you that you need x at the start. We are providing you value.
In your emails, you need to become genuinely interested in the recipient and look at their problems and solve your problem by solving their problem.
Email Subject Line and Who You Send an Email to Matters
The start of an email? It’s not the first line or paragraph.
It’s the subject line and who you send an email to.
69% of email recipients report emails as spam based on the subject line.
That means that not only will your email not be read if you choose the wrong subject line, but that your email will lose on its reputation making it harder for your emails to reach people in the future.
And yes. Who you email matters just as much.
What does that mean?
- Contacting the right person in the company.
- Reaching out to the right companies.
If you aren’t reaching out to the right companies, they will mark you as spam and that will make it harder for you to reach the right companies.
On the other hand, if you reach out to the right companies, but the wrong people in those companies, your emails might not be opened or the response might not be right.
The CEO is the most important in a company but that doesn’t always mean you should reach out to him or her.
For that, we recommend you use Hunter.io which allows you to find emails hidden within domains.
Use Data from Your Own Emails
Regardless of what blog posts you read or what data you see, it’s never quite going to apply to your recipents.
That’s because data only applies to people that took part of it and don’t account for everyone.
Would it not be great to know that? Well, you can.
MailTag is an email tracker that gives you the data on how your emails are doing by tracking the opens, the links clicked, and yes, even the location they were opened in.
It’s Not All About an Intro
A great email start will get your email opened and vastly increase the likelihood that you will get email responses.
But your message has to be right.
Here’s what a great email needs:
- No copy and pasting look.
- Trust via providing links.
- Already mentioned value.
Without that, it doesn’t matter how great you start an email because you will restrict yourself on responses.
What to Do If You Don’t Get Responses?
Regardless of how great you start an email to a business or an owner, we are all human and we will miss emails.
Pfft, I’ve had times when I missed emails for weeks or simply forgot to reply to someone I wanted to reply to because of procrastination or other things going on.
It wasn’t the recipents fault.
And that’s what it often goes down to.
We suck at replying.
Especially when decisions have to be made or we have things going on.
And that’s why it’s also your responsibility to follow-up with businesses and recipents if you want to get responses.
You can do it manually…or you can also use the already mentioned MailTag for it which also allows you to send automatic replies if your email isn’t opened.