Wrote an email that you weren’t able to send yet, left it in the draft folder, and forgot about it, until it was too late? That wouldn’t be an issue if you were to send emails automatically…

…And what if you could send emails automatically, to those that don’t open your initial emails? After all, follow-ups can increase email open rate even up to 80%, yet, most never send any, and just move on, after the first email doesn’t get a reply.

In this guide we go over:

  • How to send emails automatically ✅
  • Tracking when emails that are sent automatically are opened to get insights into which emails work ✅
  • How to send automatic follow-ups to emails. ✅
  • Getting the most out of sending emails automatically ✅

Ready?

How to Send Emails Automatically

In Gmail and G Suite, in your composer, you will see a “SEND” button, and a little arrow on the right side of that button.

How to Send Emails Automatically

If you click on it, you will see that Google has cleverly hidden a schedule button there.

Press on it, and you will be able to start sending emails automatically, with an option to select the time and date of sending, of your choice.

When you set your email to be sent automatically, that email will then go into the scheduled section, where it will be sent from, when the right time comes.

Decided to change something? You can cancel the sending of a scheduled email, by going into the scheduled email.

Want to get more out of your emails? You do that by tracking the emails you send.

How does it help?

  1. It allows you to stop worrying over whether someone opened your email or not, meaning you are saving time. ⏰
  2. Lets you avoid writing emails that don’t get you what you want by getting advanced insights into your emails, whether sent automatically or not. 📊✅
  3. It allows you to know what people are doing with your emails. For instance, if they are opening it a lot, they are more likely to respond positively.

How to Track Emails That Are Sent Automatically

Google as it is, does not allow for tracking of emails.

There’s a lot of hidden things that Google does offer, such as the ability to undo send emails for up to 30 seconds, but tracking of emails would be too controversial for Google to do, due to the privacy reputation Google at times has.

However, provided you rock either Google Chrome or the new Microsoft Edge Chromium, you can track emails that are sent automatically.

All you need for that is the MailTag extension.

MailTag allows you to track your emails, whether you send them automatically or not, giving you insights into when and where people open your emails, and what links they click on.

→ Add MailTag to Chrome

Simply add MailTag to your web browser, connect your email account, and from now on, when you send an email automatically, it will be tracked.

How to Send Emails Automatically, email tracking, email tracked

How to Send Email Follow-ups Automatically

When you download the MailTag Chrome extension, in the dashboard settings, you will be able to customize this thing called PINGS.

DASHBOARD ➡️ PINGS ➡️ PINGS SEQUENCES ➡️ EDIT SEQUENCE.

How to Send Emails Automatically

→ Add MailTag to Chrome

Once you’ve customized your email PINGS when composing an email, to the left of the email tracking MailTag icon, there will be a PINGS icon. Click on it, and select the PING sequence you would like to sent.

Just like that, you will be able to send email follow-ups automatically.

People are opening my email, but I didn’t get a reply. What now?”

When sending emails automatically, with the ability to track them, you have a HUGE ADVANTAGE.

You have the ability to have data.

Something email traditionally doesn’t give you.

If you use that data, you will be able to increase the response rate of the emails you sent.

How?🤔

As the more emails you send, the more patterns show.

For instance:

  1. Certain links get clicked on more.
  2. Sending emails at a certain time gets more positive replies.
  3. Not all phrases result in the response you want.
  4. Some emails are too long.

Once you start seeing patterns, that’s when you will be able to take sending of emails, to the next level. As you’ll know what’s working, and what isn’t.