Seen guides that get into complex aspects of cold emailing, yet you still aren’t getting as many email responses as you would like to? The reality is that getting responses is not a complex task at all. In fact, if you want to increase your response rate by 50%, something as simple email follow-ups will do it.
In this guide, we’ll dive into why you need to send email follow-ups and how to do it effectively so that you can get the replies that you want so that you can be as happy as this guy:
What if instead of spending 2 hours watching a podcast on how to write better emails when they are already good enough, you just took 2 minutes to write a follow-up email?
That’s what a Reddit user and developer did when trying to find a client.
He sent 65 emails without a follow-up and got 9 replies, meanwhile, he sent just 12 emails with a follow-up, and got 6 responses.
That’s an incredible difference that just sending email follow-ups made.
Here Are Some Reasons for Why It Makes Sense to Send Email Follow-Ups:
1. Your Prospects Might Not Be Interested in the Idea of Your Proposition at First.
You are a stranger. A stranger that’s possibly trying to sell something. With a potentially long essay. An essay that could not be direct and just copy and paste.
That’s probably not your email, especially if you read our blog before, but that doesn’t mean that someone doesn’t think that, with such low standards of emails being sent out these days.
Unless someone is specifically looking for what you are writing about, there’s a high likelihood that your email either won’t be clicked on or will just be briefly looked at, and in a matter of seconds, forgotten.
That’s what happens when someone receives a large number of emails.
By sending a follow-up email in this situation, you are putting your email into your prospect’s thoughts. They might now look at it in more detail or open it for the first time, and they might start thinking about what you have to say and how it makes sense.
2. Prospects Are Busy/Have Things Going On.
The thing that everyone in every single company around the world has in common? Problems.
If somebody is going through family issues, that’s going to have an impact on how they work. The same applies when someone is sick or for any other problems.
Other times it will just be a lot of projects going on and not having time to read an email.
…Or something as simple as going on a vacation and then just missing your email.
It’s very easy to forget to get back to an email. Especially if you have no past connection to that individual.
3. You Send Emails at the Wrong Time.
Timing plays a crucial part in replies.
As far as what day or week you should send an email in, there’s not much you can do when it comes to that. Naturally, certain times of the year are busier than others.
However, something that you do have control over is the time you sent your emails at.
A big reason why you might not be getting the email responses & open rates that you expect is that you send your emails at times that don’t suit your receivers.
Before you send someone an email, it’s important to find out their timezone. And then to send them an email around 5 or 6 AM of that timezone.
Statistically speaking, that’s where most email responses are made, and where the most positive responses are sent.
We dived into how to schedule emails in Gmail and G Suite in the past on our blog so that you don’t have to go sleep super later or wake up super early to send an email. Depending on your timezone.
How to Send the Right Email Follow-Up to Increase Your Email Response Rate
The right follow-up? It requires knowing what happens after your email is sent. Email sending by itself doesn’t give context as the likes of Gmail or G Suite don’t allow for email tracking.
NO EMAIL TRACKING = NO DATA
There is a way to track Gmail emails though, just like there is a way to track G Suite emails.
If you have Google Chrome, by enabling the MailTag extension, you can track emails in real-time. Giving you the context behind your email.
Imagine being able to know when someone sees your email just like you know when someone opens your WhatsApp message. But imagine far more data than that. With MailTag, you can know whenever someone opens your email in real-time. Just like you can know what links they click on, or which emails aren’t looked at.
And that gives you valuable data as far as customization of your follow-up.
For instance, if a group of your email recipients never opened your emails because they were too busy at that period, and then all forgot about it, instead of spending 5-15 minutes customizing your follow-up and increasing value you provide, it might be a much more efficient strategy to have a simple follow-up that takes far less of your time.
How to Customize Your Email Follow-Ups
In that post, we dive into the importance of context and value in custom follow-ups.
Ultimately, if you aren’t getting a reply after your email has been viewed, it’s either because it sucks or because you didn’t provide enough value. And it’s most often not enough value for someone to take action.
Oh, a call-to-action is also very important. Ask a question or suggest something that your recipient can respond to. You need to be clear about what you want or want to offer.
How to Automatically Send Follow-Ups to Those That Haven’t Opened up Your Emails
Customizing your follow-up and filling it with extra value while a great email follow-up strategy for when people already looked at your email, isn’t the greatest strategy when it comes to those that didn’t for two reasons:
- It’s not time-efficient for you.
- It gives your prospect too much to look at when they do see your email. This might result in them not reading your email.
That’s where simple follow-up emails come in.
And when it comes to emails that haven’t been opened yet, that’s where MailTag’s automatic email follow-up (ping) feature comes in.
If your emails aren’t getting opened, with MailTag, when composing a message, you can select a ping sequence (that you can previously fully-customize) that can consist of several emails, and those will be sent automatically when you email isn’t open — allowing you to save minutes per email which would add up to hours every month.
Here’s how email follow-ups with MailTag work:
A BONUS TIP to Increase Your Email Response Rate:
Don’t just send an email response.
Sounds weird, right?
…To increase your email response rate, you should not just send an email?
Here’s why that is:
If your email is going to spam, whether that’s because you attached too many attachments in an email or simply send a lot of emails, regardless of what you do, that email most likely won’t be opened at all. Irrespective of how many follow-ups you do.
Do you know the saying about how you should not put all your eggs in one basket? It applies here.
You should first send an email follow-up, but if that isn’t working, you should also go try to find your recipient on LinkedIn or even Instagram, and reach out to them about the email you sent.
That will make them search for that email that they might have missed or never saw because it was in spam, and will right away build a connection as it shows them that you care, are genuine, and took your time to find them, not only increasing your chances of getting a response, but also getting a reply.
That’s How to Increase Your Response Rate by 50% with Email Follow-Ups
There will be times where you just send 2 emails and get clients or conversions, and there will be times where you send 20 emails without success. But if there’s anything that’s for sure, it’s that by increasing your follow-ups, you will increase your email response rate.
Found this useful? How about trying out MailTag’s email tracking, scheduling, and automatic follow-up feature, followed by you sending some follow-ups?
Try it now: Add MailTag to Chrome