Wondering why your email open rates keep declining and want to grow your email open rate starting right now?
Statistically speaking, email open rates are declining, but statistics are far-fetched. They don’t apply to your specific industry, region, nor target recipents. That’s why lower email open rates stats don’t have to mean the same for you.
These 5 tactics will make sure your email open rates stop declining as these are the only tactics that can increase your email open rates.
The Subject Line (DO NOT SKIP THIS PART)
You thought of skipping this part because it’s “just a subject line,” right?
This is the most important part of your email.
Nobody is going to care about how great your actual email is if they don’t first click on, and one of the 3 things that are seen is the subject line.
47% of email recipients will open your email based on a subject line, and if you don’t want your email open rates declining, you need to take some time on this aspect.
The good news is that the subject lines are super simple.
We just often try to over-complicate them.
See, while a “Hey” subject line might work in a newsletter, it doesn’t work when you are doing emailing or cold emailing.
People in work that often receive over 100 emails per day want to know what your email is about before they even click on it.
So make sure to just get to the point and state what you want right away.
Example: Re-designing of MailTag’s Website
Customize Your Email Intro
Apart from your subject line, your email recipient also sees the beginning of your email.
Do you open emails that seem like they aren’t directed at you?
Mostly not, right?
That’s why customizing your email intro is so important.
If you are using phrases like:
- Dear website owner,
- To whom it may concern,
- Dear sir/madam,
- Dear business owner,
…Then you won’t be able to prevent your email open rate declining, and won’t grow your email open rate.
Make sure that the beginning mentions someone’s name or company name
People like to open emails that they know are directed at them.
Go through the website to find out someone’s email, and if it’s not there, go to LinkedIn, and find out who works in the department you are trying to reach, of a company.
Your Email Address Matters
How professional is your email?
Does it have numbers or weird symbols?
Does that sound like a trustworthy email?
We get it. Your name is popular. A lot of people can have it.
That still doesn’t mean that you should use numbers or symbols.
You can, but you are here to prevent email open rates declining, right?
Instead, get the likes of G Suite so you can have a custom email address, while still rocking Google.
How do you get one? You just need your own domain mixed with the help of G Suite on how to set your email account.
While aspects such as your email address, subject line, and intro have a huge impact on whether someone chooses to open your email, that only applies if someone see’s you sent an email in the first place.
A huge majority of emails are never seen.
There’s a lot of factors for that such as you sending too many emails to the wrong emails, but most of the time, it simply goes down to somebody missing your email because they were on a vacation or doing something with the family, followed by a ton of other emails coming in, ahead.
With email as it is, you don’t get any data as to whether somebody opened your email or not, though. Right?
That’s where MailTag comes in as an email tracker and a tool for automatic follow-ups.
MailTag will let you know when people open your emails, and what links they click on, giving you insights on how your emails are doing based on data.
More importantly, it will allow you to send automatic follow-ups if your emails aren’t open in an x amount of days.
Reach out through Other Mediums
We often limit ourselves to cold calls or cold emails, but to grow our email open rates, we need to be able to utilize all platforms.
As while someone might not see your email, they might see your LinkedIn message.
The same way someone might prefer emails and hates phone calls.
Are you going to reach that individual through a phone call if they hate phone calls?
That’s why it’s so important to be able to switch the mediums you contact people on, even if sending emails is your main thing.
That’s if you want to prevent email open rates declining.
It’s a lot easier for somebody to open up an email if they know that you sent one in the first place.
That’s How to Grow Your Email Open Rate & Prevent Email Open Rates Declining
Found these 5 tips on how to prevent email rates from declining? That’s great, but a higher email open rate doesn’t mean more replies, right? Why not check out pitching sales examples of how not to send cold emails?