Want to do email scheduling with Gmail? There are two ways to do it. One is built-in into Gmail, and one, well, it’s an add-on that takes email scheduling to the next level.
In this quick guide, we’ll walk you through both.
How to Do Email Scheduling with Gmail
Gmail is an incredible tool with incredible features that most of us don’t know about because while Gmail has excellent features, most of them are hidden and never mentioned unless you do your own research.
For instance, with Gmail, you can extend the time you have to undo your emails up to 30 seconds, just like you can filter your messages for them to be sent to a specific inbox based on a certain keyword. We covered a bunch of great hidden Gmail features in our 10 Gmail Tricks and Tips to Make Your Gmail Better post.
Scheduling with Gmail? It’s as simple as:
- Opening up Gmail.
- Typing out your email.
- Pressing on the little arrow pointing down on the Send button.
- Choosing Schedule Send.
When you do that, Google will now allow you to choose your desired time and day to send your email on.
That specific email set for Email scheduling will now go to your Scheduled tab, and then when the time comes, it will be sent.
This feature has been available for a couple of months now, even though hidden in plain sight.
It is quite limited, though, as you can’t adjust at what timezone the email is sent, and you have to do the maths yourself.
How to Make the Most out of Email Scheduling with Gmail
If you send a lot of emails to people all over the world and want to send them at a specific time that will ensure it reaches them, Gmail’s email scheduling tool isn’t enough for that.
And that’s where the Google Chrome extension MailTag comes in.
MailTag allows you to schedule emails with the ability to select the timezone that you are sending your email to.
Here’s how to do it:
1. When you have MailTag installed and set up with your account, go to your Gmail.
2. Compose a new message.
3. You will see a clock icon, which will be the second icon from the Send button. Click on it.
4. Choose your desired time, day, and timezone. MailTag gives you an ability to also search for the specific country/city where the recipient lives.
And that’s it. Until your email is sent, it will be in the Draft tab.
You probably saw that there were also 2 other icons present when composing your email with MailTag installed.
That’s because MailTag isn’t just an email scheduler. It’s also an email tracker and a tool for automatic follow-ups. Features that anyone that is in sales/marketing, or just sends a lot of emails, will find useful.
The Benefits of Email Tracking and Automatic Follow-Ups with Gmail
Do you give up on your emails after you get no reply? That makes sense when you don’t know what people do with your email.
But what if someone simply never opened your email? What if someone that you really wanted to convert simply didn’t open your email meanwhile you are debating over what you did wrong.
Email tracking eliminates not knowing what happens with your email after it’s sent.
With MailTag, you get real-time notifications on when your emails are opened along with insights into what links are clicked on in your emails.
If your email isn’t opened, you need to follow-up. That takes a lot of time in situations where you cold email a lot. If you spend just 1 minute on a follow-up and send 300 emails per month, which would be just around 10 per day, assuming only 24% of them get opened based on the average open rate of emails, that’s 225 emails you need to follow-up on at least once. That’s 300 minutes per month on follow-ups for emails that weren’t opened.
That’s where MailTag’s pings (follow-ups) feature comes in. Simply customize a set of messages prior and set how many days after you want them to be sent, and MailTag will send them for you.
When you don’t get a reply, but your email is opened, we do recommend you customize your email with some value, but as far as emails that aren’t opened go, automatic follow-ups will save you hours per month.
Take the Most out of Email Scheduling with Gmail
Email scheduling for Gmail? Anyone can do it whether you use MailTag or just the basic Gmail version of email scheduling, but if you email a lot and are looking to be as time-efficient as possible, that’s where features such as timezone setting when scheduling emails or email tracking and automatic follow-ups will take your emails to the next level.