Want to start getting the most out of your cold emails? Here are 7 sins of cold emails to avoid.
1. Sending “Too Cold” Cold Emails
Templates are great and can save time, but if you are sending the same exact template that you found on a website that is your by thousands of others…
It’s very hard to make a truly unique email because almost everyone that you are sending a cold email has received almost every kind of email at this point, and we aren’ telling you to reinvent the wheel.
Instead, take whatever formulas you find useful for you and tweak them so they sound somewhat original.
2. Not Tracking Your Emails
This is perhaps the biggest sin of cold outreaches.
Email, as it is, doesn’t provide you with any information on how your cold email is doing.
You either get a reply or you don’t.
Even sending a message on Instagram gives you more data than email tracking.
But it doesn’t have to be that way.
You can get some pretty advanced insights into your email with MailTag.
We are talking emails opened, where they were opened, and even what links were clicked on.
That’s data that allows you to make changes to your cold emails based on how they are doing.
3. Sending Your Emails to the Wrong People
Sending your cold emails to everyone is not an effective strategy.
If you are doing it to just send emails, fine…
But if you want to get the most out of your cold emails, you just can’t do that.
Not only will your email recipients not reply, but even worse, you will decrease the email open rate of your emails.
- People aren’t opening your emails.
- People are marking your emails as spam decreasing the reputation of your emails.
4. Not Direct Subject Lines
There’s a huge difference between newsletters and cold emails.
If you are sending someone a cold email with an offer, state what you want to offer right away.
Mysterious subject lines work when you get no emails, but in situations where your recipient has to deal with hundreds of emails per day, people don’t have time to click on emails that don’t get to the point.
5. Using Only Emails
This is one of the most common sins of cold emails.
You can’t be sending only cold emails.
Regardless of what you do, people will sometimes miss cold emails and some simply don’t like emails.
And that’s fine.
There’s more than one way to reach someone.
…So don’t utilize one platform. Be open to going into platforms like LinkedIn to reach out to your connections.
That’s actually one of the ways to gain trust right away with your cold emails.
6. Not Using Email Signatures
Emails have a lot of limitations as far as trust.
If you want to make the most out of them, you need to be doing everything to get that trust.
Using email signatures that provide links to who you are, it creates trust, and that’s crucial for the success of your emails.
7. Not Following Up
For many, an email outreach ends once the first email is sent.
If there’s a reply, great. If not, move on.
That tactic is an absolute sin of cold emails that kills conversions of otherwise perfect emails.
Regardless of who you are, your emails will be missed.
There’s no way around it.
People miss emails.
This is where MailTag once again comes in.
With it you’ll know which emails were simply never opened, and based on that, will be able to send automatic follow-ups.