The effectiveness and benefits acquired from using marketing strategies to increase sales are an open secret. Many entrepreneurs and business owners appreciate and admit that integrating email marketing into your sales campaigns can help boost your sales. But for you to obtain the results you desire, you will need to apply your efforts into all the right areas.
Failure to do so may cause you to send hundreds of dollars on an online marketing campaign that will not enable you to achieve your objectives. The following is a look at strategies to use to help you drive sales using email marketing.
1. Segment Your Mailing List
Email marketing is something that has been around for a long time. But the strategies applied by business owners have continued to evolve with each passing year. A business owner is today able to enjoy better control over this process thanks in part to programmers who have created email tools that help you boost up more sales.
By taking advantage of these tools, you will be in a position to personalize all the emails sent out to your mailing list. You also get to dissect the recipients based on factors such as past purchases, demographics, and buying cycles.
2. Welcome Emails
The Welcome Email sent out to a subscriber is the first impression that the customer will have of your business. It also presents an ideal opportunity for you to try and create a business relationship with that subscriber. While you cannot afford to apply the one-size-fits-all policy when drafting the welcome email, you should note that email marketing can also enhance your SEO results.
Ensure you write the perfect Welcome Email as this is a great opportunity to enhance subscriber engagement and encourage them to click on the embedded links.
3. Write Engaging Emails
Emails sent to subscribers shouldn’t sound like college or university essays. The trick is to prevent the use of fancy language and to refrain from employing too many Mams and Sirs. Aim to create a good story, and ensure that the tone doesn’t make the email to acquire a generic tone.
Keep in mind that customers don’t like interacting with bots. Customers should always get the feeling that they are, indeed, dealing with a live person.
4. Personalize the Emails
Clients will easily become frustrated when they start to receive generic emails from businesses they have transacted with. Such emails tend to make one feel as though the codes being sent to them are dubious, and are emanating from expressionless clones. You have to remember that humans are highly emotional, and will as such want to be treated in a similar manner.
Show the clients your human side by personalizing each email. As much as you are trying to advertise your products, no customer wants to have to stare at product descriptions 24/7.
5. Include Links
Ever wondered why Hotmail and Gmail tend to push some of your emails into the promotions or spam boxes? It’s because of using too many links!
Including ten to twelve links in an email automatically causes it to send dubious, which is why it will get sent to the spam box. Links help to drive traffic to your website, which in turn translates to increased sales and revenue. Therefore, do not hesitate to include two to four links in the body of your email.
6. Include a CTA Question
Incorporating a PS at the end of each email is a brilliant marketing strategy that not many people are aware of. Regardless of how good the email may be, there will always be a group of people who will not read the entire email.
However, there are numerous ways to engage in this particular group. For instance, leaving a P.S note or asking a CTA question such as “What are your thoughts?” will help to keep your recipients engaged.
Business owners and entrepreneurs can implement email marketing strategies to help them acquire new leads as well as increase their customer retention rates. It becomes hard for you to capitalize on its many benefits when you start emailing your list without a conclusive strategy in place. The success of your strategy lies in employing a clear CTA, segmentation, engagement, and personalization.
About the Author
Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.