As Warren Buffet once said, the more you learn, the more you earn. That doesn’t necessarily mean that you need to read books, but here are the 10 must-read sales books that’ll change your life in 2020, if you read them.
And whether you are new to sales or a master closer, regardless of what we do, we all sell daily whether consciously or not, and knowing how to do it better, it will change your life.
1. How To Win Friends & Influence People (One of the Best Sales Books Ever Written)
You can’t win an argument. You can’t because if you lose it, you lose it, and if you win it, you lose it.
That’s one of the many great quotes in How To Win Friends & Influence People.
Knowing how to influence people is a key sales tactic, and this book will teach you how to communicate, and communicate in a way in which you can influence people to act. Making it an essential sales books that will change your life.
2. Advanced Selling Strategies by Brian Tracy (One of the Must-Read Sales Books for the More Advanced)
This book teaches you the psychology of selling. Everything from tactics, strategy to preparation is in it.
3. Cold Calling Techniques (That Really Work!) by Stephan Schiffman
Not everyone will find our email tracking tool MailTag useful for insights on emails as not everyone sends emails. Some people are in the cold calling business, and that’s where this book by Stephan Schiffman comes in.
4. How I Raised Myself From Failure To Success In Selling by Frank Bettger
If you suck at selling, you will most likely struggle in life.
They say that to get what you want, you need to ask for what you want. Most fail to mention that you also need to know how to ask for what you want.
This is one of the must-read sales & persuasion books if you are starting out with sales, giving you some basic selling techniques, formulas, and practical advice that will improve your life in 2020.
5. You Don’t Have To Be A Shark by Robert Herjavec
Whether you watched it or not before, if you use the internet, you came across Shark Tank at one point.
A show where startups pitch.
This book focuses on the art of persuasion so that we can get ahead in our personal and business lives.
6. The 10X Rule by Grant Cardone (One of the Must-Read Sales Books as Far Modern Books Are Concerned)
We’ll be honest. Grant Cardone is a bit extreme at times.
You can’t argue with his work ethic or what he achieved, though.
This book will allow you to transform your business to the next level, and frankly, it’s one of the most modern releases on this list, with some of these books mentioned ranging back to the mid-1940s.
7. Selling 101 by Zig Ziglar
If you previously read our 42 Zig Ziglar Quotes That Will Put Your Business Into Perspective post then you know that Zig Ziglar knows what he’s talking about in his books.
This is a book that covers the fundaments of selling. Starting out? Check it out.
8. The 25 Sales Habits of Highly Successful Salespeople by Stephan Schiffman
Habits are the hidden architect of our lives.
The majority of what we do is habits.
And it’s not that successful salespeople or people, in general, don’t have any bad habits, as everyone has some bad habits, it’s just that they also have habits that make a difference.
They are covered in this book, and that’s why it’s one of our must-read sales & persuasion books for 2020.
…It’s only worth reading if you commit to applying these habits.
9. The Psychology of Selling by Brian Tracy
Whether a veteran of sales or not, this is a book that completes the other books with some golden nuggets that can help you take things to an even bigger level.
10. To Sell Is Human by Daniel H. Pink
Daniel H. Pink is an author we mentioned a few times on our blog at this point. Perhaps that means that it’s time that we do a separate post on him soon.
As Daniel states, to sell is indeed human, and this book puts a fresh look on selling with some science behind it which is not the case with a lot of the other books, which are mostly based on experience.
These Are the 10 Must-Read Sales & Persuasion Books That’ll Change Your Life
Is this all of the must-read sales & persuasion books that will change your life? No. There’s a lot more.
But you getting a set of books the topic of persuasion isn’t going to help you as much if you get a set of books on a variety of different aspects of sales, written by a variety of authors.
Especially since books have an awful tendency to repeat. And that’s fine. Sometimes you need to read the same thing written differently for it to make sense.
Into sales and a deal with a lot of emails? Why not track your emails to know what happens with your emails after you hit Send? That’s where our MailTag Chrome extension comes in. Data is great, but data approaches don’t always specifically apply to you. Unless you have data about what happens with your emails.
This post is a modified version of a previous blog once featured on our old MailTag blog.